After a brief career in marketing, personal shopping, television styling and owning her own businesses, Nathalie launched WoahStyle.com in 2014 followed by lipstick.me in 2017.
2 min read
This beauty and fashion expert discusses 70s style, tells us who she looks to for style inspiration and reviews our exclusive Small Batch collection of luxury winter boots.
What did you wear to your last date night, and your last job interview?
White Converse sneakers. We were in SoHo, New York for some shopping. Next thing we know it’s dinner hour and we’re starving. We came across the cutest Italian place and we had pasta and fries. I always go for the fries!
I’ve been working for myself for almost three years now so I can’t remember what I wore to my last interview! When I have a client meeting I will wear a blazer, jeans and a good shoe. If the meeting is more casual I’ll go for a leather jacket or a leather pant, but never together!
“Like many of Cougar’s shoes, the entire Small Batch collection is waterproof and temperature rated from -24°C to -30°C to keep your toes warm but they’re also appropriate for milder weather.”
— Nathalie Martin
You have a time machine. What time and place do you travel to just for the clothes?
The 70s. I’m in love with textures from that time and the freedom that everyone had in their style. Men were experimenting with fashion by incorporating pieces that might have been deemed as traditionally more feminine and created something entirely original. Rock stars like Elton John, David Bowie, and the Stones are my style icons. I also love women like Patti Smith who never felt the need to prove their femininity by dressing overtly sexy. Her style was very androgynous and is still very cool.
What’s the most annoying thing about clothes shopping in 2018?
There are so many things happening in fashion right and I don’t understand how so many people always manage to always look the same. I think it comes from the influence of Instagram. Fashion should be about expressing your personality not jumping on board with every trend.
“I wore my Darbi boots on a 12°C fall day while Geoff and I grabbed coffee and went for a stroll. My feet were comfortable and not overheated like I had originally feared. Honestly the best part is just finding a badass winter boot that’s not gonna mess with the flow of my outfit.”
— Nathalie Martin
What’s the biggest change in the way you’ve shopped for clothes?
I look for quality pieces that will last even if it costs a bit more. That just means I have to be more deliberate about what I buy. Also, getting a good tailor so that even pieces that used to fit so-so now look like they were made for me!
What is the most underappreciated item in a woman’s wardrobe?
Forget handbags. A good shoe can truly make or break an outfit. I’ve seen people carrying designer bags while wearing unflattering shoes and their whole look falls apart. Think of this way, you can wear classic jeans and white t-shirts but the right shoe will elevate your look. It’s all about the attention to detail.
Who is your current style icon?
Harry Styles! I became obsessed with the way he dressed way before I even started listening to his music. Pinterest kept brining up his images and I realized that I was obsessed with his style. I kept referring to his images when needed inspiration on putting outfits together. His style is very laid back with a rock and roll twist, sort of like mine. He wore a lot of colour and glitter on his recent tour and I was just living for every one of his outfits!
What’s the biggest mistake people make when shopping for clothes?
Shopping for trends! I always say to buy what you love because in a few months the trend will move onto something else. At least this way you know that you’ll enjoy it for a long time to come.
Nathalie reviews our limited edition Small Batch Collection on her website, check it out!
Nathalie is wearing the Darbi Natural Hide Ankle Boot.
Photos courtesy of Nathalie Martin.
Canadian stylist and fashion expert Erica Wark frequently shares style tips on CTV’s The Social, The Marilyn Denis Show, Etalk and Your Morning, helping women find their true style-selves.