The president of Canada-based Cougar on creating original product, learning from the next generation and tapping into the U.S. market.
5 min read
By Barbara Schneider-Levy, Footwear News, August 14, 2019.
Steve Sedlbauer, president of Cougar Shoes, found his dream job — joining his father in the family’s Canada-based shoe business more than 40 years ago. Today, he steers the business, which has now set its sights on building up its presence in the United States.
Here, the executive talks about creating original product, learning from the next generation and his favorite mentors.
My start in the shoe industry:
“I was born into it. The company started in 1948 by my father. My first summer job, at 12, was sorting leather in the stock room. After high school, I worked a short stint in an advertising agency, then came to Cougar in the advertising department. That was followed by positions in sales, product development, pricing. It’s been my life and I really love it.”
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