An exclusive interview with Jackie Charest, Cougar's VP of Marketing.
6 min read
By Christy Wright, christywrites.ca, January 30, 2020.
I sat down with Cougar VP of Marketing Jackie Charest for an exclusive interview on this iconic brand and how it’s just as covetable now as it was way back when.
Whenever I think of Cougar, the Pillow Boot comes to mind, but Cougar really is so much more.
I know! I grew up with the Pillow Boot and that was my connection too. But when I joined the brand last year, I quickly learned how much more there is and what goes into creating the entire collection.
I have to say, I was really surprised by the offering – there are so many cool styles.
The designs are really thoughtful and go through rounds and rounds of sampling, testing and scrutiny. Steve Sedlbauer, our President, is highly creative and leads the design team. Each person on the team is an expert in their own area, whether it’s technical aspects, patterns, fabrications – it’s been such an eye-opening experience sitting through numerous levels of product development and styling meetings and seeing how the team work together to make every detail count. It really is a forward-looking line, yet it always draws on its heritage and roots.
Our Heritage Collection has the most iconic boots in our design archives from the past 50 years.
Imagine slipping your feet into a soft pile of cozy. That’s what wearing our Shearling Collection feels like.