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Aliya started stylebyaliya.com after co-workers and friends kept asking where she shopped and how she knew so much about the latest sales. She mixes designer pieces with high street fashion to create sophisticated and affordable office outfits.
You have $500 to spend on your wardrobe. What do you buy?
With Canada being so cold and winter such a long season, having a warm and stylish coat would be my pick. A coat can dress up any outfit and makes a great statement.
What’s the most annoying thing about clothes shopping in 2018?
There are too many trends to follow and not all trends work for every body type. Mixing trends with classics is a great way to keep your wardrobe fresh, stylish and up to date.
What’s the biggest change in the way you’ve shopped for clothes?
Not purchasing items just because they’re on sale. It’s very tempting to pick things up but more often than not those purchases remain in my closet. I find when I purchase clothes now, sale or not, I ensure that they can be easily incorporated into my wardrobe to create an entire look!
“These Kensington boots are perfect for spring – weather proof, comfy and stylish!”
Who is your current style icon?
My current style icon is Emily Ann Gemma of The Sweetest Thing (@emilyanngemma). I find that her style is very fun, on trend and she has some really easy to create outfits that look good on everyone.
What’s the most important style item to invest in?
The most important style item to invest in is a great pair of shoes. After all, the shoe makes the outfit!
What’s the biggest mistake people make when shopping for clothes?
Buying that last size when it’s too big/small and thinking you can find a way to make it work. My advice: there will always be something else that you’ll like in a couple of hours, days, weeks – wait for that instead!
Aliya is wearing the Kensington Chelsea Boot in Black-White.
Photos courtesy of Style by Aliya.